Clik here to view.
What Grade Do Marketers Give Their Personalization Efforts?
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? To find out, Evergage and Researchscape International surveyed 250 organizations of all...
View ArticleClik here to view.
Give Data A Chance: How to Convey the Importance of Data to Stakeholders
“Data can be impactful for your company…but only if you can get people to care about it,” -Me (Kevin Rutter). You can have the simplest, most digestible reports of all-time…complete with fancy graphs,...
View ArticleClik here to view.
Why You Need to Give Customers Control Over Their Data
To build trust with customers, companies need to be clear regarding what data they are collecting, where they are sending the data and why they are using it. Customers are developing a new...
View ArticleClik here to view.
Point-of-Sale Marketing: Give Them What They Want, Wherever They Are
What’s your focus? Are you all about e-commerce, harnessing the Internet for most of your sales, and with an obligatory storefront? Or do people flock to your physical location, and your website...
View ArticleClik here to view.
American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This...
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration. Authenticity is an integral part of American Eagle Outfitters’ (AEO’s)...
View ArticleClik here to view.
What Grade Do Marketers Give Their Personalization Efforts?
Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves? To find out, Evergagesurveyed 206 marketers who work at...
View ArticleClik here to view.
Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome
A new publisher, a new tech platform, or a new marketing channel is being launched daily. People are constantly developing new social networks, content sites, and other ad-supported ventures. One...
View ArticleClik here to view.
Seer’s Guide to Companies That Give Back (24/7, 365)
I sent this note out to our Seer team earlier today: Every year I struggle trying to find the “perfect” gift. Something that is thoughtful and meaningful and useful. But most of the time I feel like...
View ArticleClik here to view.
Alexa May Give Voice to Targeted Marketing
January 05, 2018 Share this content: Amazon Echo Dot We’ve seen a rapid evolution in shopping interfaces, ranging from letting our fingers do the walking on our keyboards, to letting them swipe their...
View ArticleClik here to view.
How to Give Searchers What They Need, Not Just Linkbait
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the...
View Article